[H Juszkiewicz (HenryJ)]

A program aimed especially at smaller guitar shops has been introduced on a limited basis in the US. This program allows a store to carry certain Gibson brand products without becoming a large commitment.

The dealer has several restrictions that larger dealer who are able to make a big commitment do not have, giving the smaller retailer an ability to profitably serve their customer base but recognizing the added investment on the part of a larger dealer.

This program is in a prototype phase meaning we will work with retailers and consumers to make this a good thing for all concerned. We will make adjustments to make sure all treated fairly and have a good experience/